The South Asian Times

20 November 2018 10:52 AM

Bigg Boss 12 to premiere Sept 16 on Aapka Colors

By IANS

Saas-Bahu’s drama, Mama-Bhanja’s camaraderie, Sita-Gita’s inseparable bond, Bade-Chhote’s playful connection, a helper’s deference towards his master, a grandmother’s undying love for her grandson - striking jodis such as these, since time immemorial, have always brightened our spirits. And now, putting them all under one roof and knocking at your doorstep is India’s No.1 Reality show - BIGG BOSS. Equipped with daily tasks, weekly tasks, luxury tasks, secret tasks, special tasks and lucky tasks, Bigg Boss in its 12th season will astound you with yet another innovative theme. Amid the dreamy setting of a beach, #BiggBoss12 will pack a punch with its assorted couple jodis battling it out to survive 100 days under the constant glare of multiple cameras and host Salman Khan’s lively supervision.

Raj Nayak, COO Viacom18, said, “Bigg Boss is a classic example of disruptive-innovation. The show has not only earned us a loyal audience base over the years but has also earned us rich dividends in terms of our partnerships and alliances. Our 9-year association with Salman Khan has been extremely gratifying and his charm and persona have only made the show larger than life.”

Giving a deeper perspective on the upcoming season of Bigg Boss, Manisha Sharma, Programming Head – AAPKA COLORS, said, “We have a very good line up of unusual pairings of family and friends from across India. It’s a challenge for us to take this show to newer heights every year since it’s the most popular brand in the Hindi GEC space. Non-fiction content from AAPKA COLORS has always set a benchmark, and now with the success of Dance Deewane and Rising Star our endeavor is to make the 12th Season of Bigg Boss a chart-buster.”

Returning as the host for the 9th season in a row, superstar Salman Khan said, “Bigg Boss is a show that not only the Nation looks forward to but even I look forward to with equal gusto. Though I have been hosting it for 8 years, every time it brings in a new experience for me and I make a few more connections. The theme ‘vichitra jodis’ is very amusing and the vast array of couples that we have shortlisted will surely keep the viewers engrossed in the show. It’ll be fun to see whether the jodis have each other’s back or fall apart during the hard times.”

Watch Bigg Boss 12’s grand launch on Sunday, 16th September at 8:30 PM ET/PT. Subsequent episodes will air Monday-Sunday at 8:30 PM ET/PT on AAPKA COLORS.  ‘AAPKA COLORS’ is Viacom18’s flagship brand in the entertainment space.

Update: 14 Sep, 2018

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