Music composer A R Rahman has been named the ambassador of the British Council’s ‘India-UK Together Season of Culture’, which aims to boost collaboration among emerging artists from the two nations.
The ‘Season of Culture’, which marks the 75th anniversary of India’s independence, was officially launched in New Delhi recently by the director (India) of British Council Barbara Wickham.
Rahman said that as an artist, it was his pleasure to be part of an innovative cultural program that supports creative excellence and artistic appreciation; and brings diverse audiences together.
“Today, creative expression and exchange can nurture young talent and create a global stage for fair and equitable access to arts,” he added.
Over 1,400 artists will showcase their collaborations to millions of audiences across India, Britain, Scotland, Wales, and Northern Ireland, through a wide array of arts such as theatre, dance, visual arts, literature, music, architecture, design, fashion, tech-art, and new media art.
The ‘Season of Culture’ aims to build on the British Council’s work in India and strengthen India-UK collaboration in the areas of arts, English, and education.