Aapka Colors partners with Event Guru for Diwali at Times Square

In a vibrant celebration of cultural diversity and unity, Aapka Colors, the flagship channel of Viacom18 and home to popular shows like Big Boss (Indian adaption of Big Brother), collaborated with Event Guru and its client Gopi Dairy as the title sponsor to host the grand Diwali Festival at Times Square, New York, on October 28, 2023.  

The festivities that kicked off at 11 am, transformed the area between 46th and 48th streets into a colorful tapestry of Indian culture. The celebration culminated in an electrifying concert starting at 8 pm, featuring renowned artists from Bollywood, headlining the event was Mika Singh, the iconic Bollywood singer, and former American Idol contestant, Shuba. Joining them on stage was the soul-stirring British Indian classical singer, Shivali. 

Image courtesy of Provided

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