Washington: As many as one in three Americans say they definitely or probably won’t get the COVID-19 vaccine, as per a recent poll. To ally their fears,
an education initiative, “It’s Up To You,” is being launched to impress upon the public in the country that the vaccines are safe, effective, and they’re going to save lives.
The Ad Council and COVID Collaborative have joined hands to create a public service ad campaign that seeks to educate the public with critical information about vaccination.
Creative assets in English and Spanish will appear nationwide over the next few months across broadcast TV, digital, radio and social media. A few of the ads are expected to feature celebrities like Dr. Anthony Fauci and Indian American Dr. Sanjay Gupta, reported AP.
Representing one of the largest public education efforts in U.S. history, more than 300 major brands, media companies, community-based organizations, faith leaders, medical experts and other trusted messengers are supporting the campaigns designed to reach distinct audiences.
Taking an empathetic approach that reaffirms that it’s understandable to have questions about the vaccines, “It’s Up To You” conveys that one of the best ways to get back to the moments and people we miss is by getting vaccinated against COVID-19.
The campaigns urge audiences to visit GetVaccineAnswers.org to get the latest information about COVID-19 vaccines, with the ultimate goal of helping the public feel confident and prepared to get vaccinated once a vaccine is available to them.
The new campaign was funded by $52 million in donations from leading corporations.