Big B sends legal notice to pan masala brand

Super Star Amitabh Bachchan has sent a legal notice to a pan masala firm that has continued to show television advertisements featuring him despite a contract termination.

On his 79th birthday, Big B had announced his withdrawal from the Kamla Pasand ad campaign, claiming that he had no idea it was classified as surrogate advertising. Bachchan was severely criticized on social media for this “surrogate” endorsement.

Surrogate advertising is defined as a type of advertisement that uses the guise of another product to promote prohibited products such as cigarettes, tobacco, and alcohol.

“Came to know from the office of Mr Bachchan, that Legal notice has been sent to Kamala Pasand, to stop Broadcasting the TV commercials with Mr Bachchan immediately.. as it was noticed that despite termination of the Endorsement agreement ‘Kamala Pasand’ has ignored the same and is seen to continue Airing the TV Commercials,” a source said.

A statement from the actor’s office while terminating the contract had read, “Kamala Pasand … a few days after the commercial was aired, Mr Bachchan contacted the brand and stepped out of it last week. Upon checking why this sudden move – it was revealed that when Mr. Bachchan became associated with the brand, he wasn’t aware that it falls under surrogate advertising.”

Image courtesy of (courtesy: exchange4media.com)

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