Actor Anupam Kher says the Hindi film industry is going through a transitory period currently as the post-Covid movie watching audience can see through films which they find “fake”. The actor, who has been in the industry for nearly four decades and has been a part of more than 500 films, says it is time for artists to pause and “rethink” how they want to proceed.
This year, only a handful of Hindi films have worked at the box office, including Kher’s ‘The Kashmir Files’, ‘Bhool Bhulaiyaa 2’ and ‘Brahmastra’, with biggies like Aamir Khan, Ajay Devgn and Akshay Kumar faring poorly at the box office.
When asked if there is anything the Hindi film industry is not getting right, Kher said, “I think people have changed in the last two years. With the Covid and lockdown, the audience has gone through a change. Anything that is fake doesn’t touch them, anything that is real, they will go for it.
“It is a good churning for us. We need to rethink. People have gone through their own tragedy, trauma, fears. So, they won’t like anything fake today. If the film is made with honesty, from the heart, it will resonate with the audience. In these two years, they also got to see a lot of world cinema. They have a choice now.”