Bollywood’s Box Office struggle continues

Even as Bollywood still struggles at the box office, Hollywood and South Indian tentpoles continue to soar to unprecedented heights. The recently released superhero film ‘Thor: Love and Thunder’, netted Rs 64.80 crore domestically in the first four days of its theatrical run, according to trade sources.

Considering that the much-hyped Akshay Kumar-starrer ‘Samrat Prithviraj’, to quote figures from the Internet Movie Database (IMDb), was able to gross Rs 82.3 crore during its entire theatrical run, despite being made tax-free in three major states, the movie-going public in India clearly like their superheroes to be winners.

Independent film trade analyst Sumit Kadel, commenting on the figures, said ‘Thor’ has seen the fifth-highest opening weekend ever for a Hollywood film in India.

“From Bollywood, only the Kartik Aaryan-starrer ‘Bhool Bhulaiyaa 2’ managed to net Rs 65 crore in its opening weekend”, he said. He credited the powerful cast of ‘Thor’ and the brand value of Marvel Studios for pulling in the crowds.

Even the sleeper hit, ‘The Kashmir Files’, had a lukewarm opening weekend but picked up because of the positive word-of-mouth. ‘The Kashmir Files’, ‘Bhool Bhulaiyaa 2’, and ‘Gangubai Kathiawadi’ are the only Hindi films in the IMDb Top 10.

So, how are Bollywood’s forthcoming big releases likely to fare in the coming months? According to Kadel, ‘Shamshera’ may bring some respite, given that it’s an ‘event film’ and the buzz around its music can ensure a good opening.

The stakes, though, are high for both Ranbir Kapoor, who is returning to the big screen after four years, and YRF, the Aditya Chopra-helmed production house which has seen three of its recent releases — ‘Bunty Aur Babli 2’, ‘Jayeshbhai Jordaar’, and ‘Samrat Prithviraj’ getting mauled at the box office.

As for the clash that will unfold next month with the release of the Aamir Khan-starrer ‘Laal Singh Chaddha’ and Akshay Kumar’s ‘Raksha Bandhan’ on the Independence Day long weekend, both films will offer tough competition to each other, but will either make the box office ring with joy?

Image courtesy of (Photo courtesy: Twitter@yrf)

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