New York: Temecula (California) headquartered firm Liquid Dreams removed Kali Booty Shorts, Ganesha Leggings and Ganesha Yoga Shorts carrying images of Hindu deities Lord Ganesha and Goddess Kali, after upset Hindus protested calling these “highly inappropriate.”
These three products were not found on the company website when searched the next day.
Hindu statesman Rajan Zed, who spearheaded the protest, in a statement in Nevada, thanked Liquid Dreams for understanding the concerns of Hindu community, which thought that placing images of Lord Ganesha and Goddess Kali on such products was insensitive. They were, however, still waiting for a formal apology from the company and its CEO, Zed added.
Zed, who is President of Universal Society of Hinduism, suggested that companies like Liquid Dreams should send their senior executives for training in religious and cultural sensitivity so that they had an understanding of the feelings of customers and communities when introducing new products or launching advertising campaigns.
Zed had stated that such trivialization of Hindu deities was disturbing to the Hindus world over. Hindus were for free artistic expression and speech as much as anybody else if not more. But faith was something sacred and attempts at trivializing it hurt the followers, Zed added.
Liquid Dreams is a lifestyle brand which sells men’s and women’s apparel and accessories.
