Reliance Brands Limited (RBL) will be investing in India’s foremost couture house Abu Jani Sandeep Khosla (AJSK) for a 51% majority stake. The strategic partnership is aimed at accelerating the 35-year-old couture house’s growth plans in India and across the globe.
Based in Mumbai, Abu Jani and Sandeep Khosla are India’s premier couturiers and their design legacy began in 1986. Their couture label Abu Jani Sandeep Khosla is internationally feted for its cutting-edge quality and classically elegant style. Each ensemble is a delicate mélange. The richness of India’s heritage suffused with divine, pathbreaking design makes every AJSK garment a modern masterpiece. The last three decades have seen them establish an enviable reputation as pioneers in resurrecting the best of the past and fashioning it for the future. Trendsetters for high fashion, they are best distinguished for introducing Mirrorwork, Crushed Cotton and Silk, Chikankari and Khadi as Couture.
Their fashion house Abu Jani Sandeep Khosla currently features three other labels, ASAL by Abu Sandeep, a diffusion, formal, occasion and wedding wear, womenswear label, GULABO by Abu Sandeep, luxe pret separates, featuring casual and formal wear for women and MARD by Abu Sandeep, a formal and occasion wear men’s label.
“Teaming up with India’s foremost couturiers, who hold an unparalleled position in Indian fashion for their fine craftsmanship and impeccable attention to detail, techniques and embroideries is thrilling, as it allows us to build a stronger platform for their zealous commitment to reinvention of Indian craft. Inspiration from the old to create with a brand new approach is their gift. Abu Sandeep have been extraordinarily successful for over three decades and it is time that their endeavor to present their unabashed vision of luxury reached every nook and corner of the world, carving a unique space for the brand globally, making them true Ambassadors of Indian Style,” said Isha Ambani, Director, Reliance Retail Ventures Ltd.
With this new partnership, the brand is committed to championing the incredible Indian artisans and bringing forth their astonishing craftsmanship on the world stage. This renewed focus will enable the brand to position India as a creator of the finest, competing with the finest across the globe.