New York: Edelman has appointed former South Carolina Governor and United States Ambassador to the United Nations, Nikki Haley as Vice Chair, and former U.S. Senator and Ambassador to China, Max Baucus as Senior Advisor, within EGA, the firm’s global Public Affairs consultancy.
“Politics has become a critical consideration for clients in brand marketing, employee engagement and reputation management,” said Richard Edelman, CEO of Edelman. “In her time as Governor, Haley had great success in attracting foreign companies to South Carolina and as Ambassador to the UN, helped lead important work on global issues.”
Haley said: “In a time of growing complexities in business, policy, and politics—brands need to anticipate what’s coming next. Whether managing a crisis or celebrating a success, industry leaders must be ready to communicate clearly and share their vision forward. I’m excited to join the team at Edelman to help their clients navigate the challenges ahead.”
Haley and Baucus will join Edelman in early September.
Haley dropped out of the 2024 presidential election in March following a series of primary election losses to former President Donald Trump.
She later endorsed Trump for the presidency during the Republican National Convention in July.
