ENTERTAINMENT

'Devara' breaks a box-office record in US even before release

Tuesday, 17 Sep, 2024
The film is a high-octane action thriller written and directed by Koratala Siva. (Photo courtesy: Jr NTR/Facebook)

The film has made history in North America with over 30,000 tickets sold and $1 million in pre-sales, just days before its release.

Jr NTR's much-anticipated film 'Devara', also starring Saif Ali Khan and Janhvi Kapoor, has taken the North American box office by storm even before its release. The film has shattered records with its advance booking sales, becoming the first Indian film in 2024 to surpass the $1 million mark in pre-sales. The frenzy surrounding the film has left audiences worldwide eagerly waiting for its release, scheduled for September 27, 2024.

The film has made an astonishing $1.03 million in premiere pre-sales across North America, with $960,000 coming from 276 locations in the United States alone. Over 32,000 tickets have already been sold, and with 16 days remaining before the big release, the film is poised to set even higher records. This achievement makes 'Devara' the fastest Indian film to hit the $1 million milestone in pre-sales, a feat previously unseen in Indian cinema.

The advance bookings for the film’s opening day have already added $85,000 from the US market, with nearly 4,000 tickets sold across 255 locations. The excitement surrounding 'Devara' continues to build, with fans eagerly awaiting paid previews on September 26, 2024, followed by the official release the next day. With pre-sales currently standing at $1.2 million, the action-packed film is expected to rewrite box office history on its opening weekend.

Several factors are driving the immense anticipation for Devara, starting with Jr NTR’s soaring stardom, particularly following the global success of 'RRR'. His portrayal of Komaram Bheem in the blockbuster earned him international recognition, and fans are now excited to see him return to the big screen in a dual role.