Go local for Diwali, Bollywood urges fans

Mumbai: Bollywood celebrities have urged people to respond positively to the government appeal to promote local businesses during the festival of Diwali.

Filmmaker Karan Johar tweeted: “We came together to honor our weavers on National Handloom Day and with your support it has ensured successful sales for many in need. On the 9th of November, we are making a kind appeal for you to support our weavers, artisans, textile companies and establishments. Together, they bring the joy of a simple earthen diya, rangoli and other embellishments to your local market.”

“This Diwali, we urge you to join hands and show some festive support on Twitter, Facebook and Instagram. Take a picture of your favorite article and tag the person you purchase it from and go #Local4Diwali”.

Sonali Bendre tweeted from her verified account: “This Diwali, let’s celebrate and support local products and brands!” She used the hashtag #Local4Diwali and tagged Union Cabinet Minister for Textiles Smriti Z Irani in her tweet.

Singer and BJP politician Babul Supriyo tweeted from his verified account to say: “PM Shri @narendramodi has given a clarion call to promote local products and be vocal for them. This Diwali, let’s support our craftsmen, artisans and local businesses and be the reason for their celebration. Buy local handmade products. #Local4Diwali.”

Not only campaigning for local products, several actors also raised their voice urging people to make Diwali pollution free by avoiding the bursting of fire crackers.

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