India surpassed North America to take the top global spot in the smartwatch market in the quarter that ended in September, according to a report from market research player Counterpoint. The festival sales and proliferation of affordable smartwatches helped grow the local market by 171% year-on-year.
The affordable smartwatch models getting bigger displays and adding features such as Bluetooth calling were key selling factors in India during the festival sales, Hong Kong-headquartered Counterpoint said.
“Indian brands expanding their product portfolios at affordable price points and emphasis on local manufacturing also contributed to the growth,” Counterpoint analyst Anshika Jain said in a statement.
“Bluetooth-calling emerged as an important feature, contributing a 58% share in total shipments, the highest ever share to date. Consumers are also preferring bigger display sizes, which is evident from the fact that over half of the total shipments in Q3 came from the 1.5”-1.69” display size.”
North America, which was the top market from Q4 2020 to Q2 2022, grew 21% year-on-year while China and Europe had negative growth.
India’s growth meant that the country’s top brand, Noise, captured third place on overall shipment charts — thanks to a 218% year-on-year growth — only lagging Apple and Samsung.