Indian American couple tie the knot in Taco Bell Metaverse Wedding

Custom cultural elements, celebrity emcee Kal Penn, Taco Bell’s first ever metaverse kissing emote and out-of-this-realm fan experiences come together for the wedding of the year

Irvine, CA: (Taco) Bells rang as the lucky couple who tyed the knot at Taco Bell’s metaverse wedding was unveiled. Lifelong Taco Bell fans Sheel Mohnot and Amruta Godbole said ‘I do’ on February 24 with an out-of-this-realm wedding celebration in Decentraland


Lifelong Taco Bell fans Sheel Mohnot and Amruta Godbole said ‘I do’ on February 24 with an out-of-this-realm wedding celebration in Decentraland.


The couple worked closely with Taco Bell and the brand’s partners to plan an other-worldly event, pushing past previous platform limitations with never before seen elements that Decentraland users will be able to view even after the wedding for a limited time.

Winning out over 300 couples who applied to win the Taco Bell metaverse wedding of their dreams, Sheel, a co-founder of Better Tomorrow Ventures, a venture capital firm and Amruta, a lawyer at Instagram, embody what it means to love and live más. No strangers to the joys of virtual partnership, the Bay-area based couple’s story started after a mutual friend connected the pair and they shared an hours-long phone call where they learned about each other’s lives and upbringings – both of which included a passion for Taco Bell. The pair share an Indian heritage as well as a vegetarian lifestyle, making the eatery’s vegetarian* options tried-and-true staples in their everyday lives. It was only fitting that one of their first IRL dates took place over a romantic beach-front meal at Taco Bell’s Pacifica location, which has been named the “world’s most beautiful Taco Bell.” During a trip to Mexico, the lovestruck couple were engaged over a meal of tacos, and the rest is soon to make Taco Bell and metaverse history.

Toast From The Couple
“When we heard about the contest, we knew it was the perfect opportunity for us. Now that we’re getting closer to the wedding day, we’re excited to see the vision come to life,” said bride-to-be Amruta Godbole. “We’re really looking forward to sharing the experience with our friends and family from all over the globe – many of whom may not have been able to attend in-person. Some of them still don’t totally understand the idea of a metaverse wedding, but once they knock back a couple of virtual bottles of Baja Blasts, I think they’ll get in the spirit.”

And for groom-to-be, Sheel Mohnot, Taco Bell holds many memories dating all the way back to his childhood, so the wedding is truly a full-circle moment: “Growing up, Taco Bell was one of the only places we’d eat out and going there was a special occasion. Now, while eating out isn’t a luxury in the same way – I somehow still find myself coming back to my familiar Taco Bell favorites. We are excited to be a part of the Taco Bell family, as well as experience things we’d never get to do in an IRL wedding – like ride an elephant to the venue!”

Metaverse Wedding Makes History
Sheel and Amruta worked closely with both Taco Bell and their partners to plan an other-worldly event in Decentraland – a 3D browser-based platform allowing shared virtual exploration. The wedding pushes past previous platform limitations with never before seen elements that Decentraland users will be able to view even after the wedding for a limited time. The groom’s avatar will ride into the venue on an elephant in a customary baraat procession, paying homage to the duo’s Indian roots. Additionally, after saying “I do,” the couple will unveil a kissing emote in the metaverse, specifically designed for the occasion. Of course, it wouldn’t be a Taco Bell wedding without food! Guests will also bear witness to the largest virtual Cinnabon Delights® cake that the brand has ever created.

Innovative Wedding Ceremony Details
Planning a wedding in the metaverse allowed for the maximum level of creativity and customization to authentically tailor the event to the couple. This includes a notable Master of Ceremonies who will facilitate the wedding. For this memorable occasion, it will be none other than Kal Penn, an American actor who shares the couple’s Indian heritage and is thrilled to play a vital role in Sheel and Amruta’s matrimonial journey.

Additional customized wedding details include personalized wearables, or avatar outfits, for the couple and their invited guests. Adding to the list of cultural celebrations, the couple will be married under a mandap which forms the sacred space where the couple will say their vows. Under the mandap will be a custom agni, a sacred fire involved in some Indian wedding rituals, designed to look like a hot sauce packet set to flame – merging the best of the couple’s culture and Taco Bell’s signature flare.

FIRE! Details
In true digital-forward fashion, once the ceremony concluded, the reception space opened for the couple, their invited guests and public attendees to kick off the party. After enjoying their first dance as a married couple, Amruta threw a hot sauce bouquet which turned into an interactive Bouquet Toss Game, with bragging rights as the reward.

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