Incoming First Lady Jill Biden has named Indian-American Garima Verma as her digital director and Michael LaRosa press secretary, the Biden transition team said here.
Biden also announced additional members to the Office of the First Lady, picking Rory Brosius to be the new executive director of the Joining Forces initiative.
Verma, who was born in India, grew up in Ohio and the Central Valley of California. She served as an audience development and content strategist on the Biden-Harris campaign, the transition team said on Thursday.
Before joining the campaign, Verma was a volunteer with the content team, designing graphics for distribution to Biden-Harris volunteers across the country, it said in a statement.
She previously worked in the entertainment space, marketing films at Paramount Pictures and television shows at The Walt Disney Company’s ABC Network, and media agency Horizon Media.
Verma has also served as an independent consultant in marketing, design and digital for a number of small business and non-profit clients, the statement added.