K-Jo blames paid PR, herd mentality for B’wood’s downfall

The North vs South debate has been going on a for while now. Many celebrities from Bollywood as well as from the Southern industries have given their takes on the same.

The debate had started after movies such as ‘Pushpa: The Rise’, ‘RRR’, and ‘KGF: Chapter 2’ did humungous business in the Hindu circuits, whereas Bollywood films like ‘Heropanti 2’, ‘Bachchan Paandey’, and, ‘Jayeshbhai Jordaar’ failed miserably.

Now, Karan Johar, in a recent interview, has shared his opinion on why Bollywood films are lagging behind. He talked about how filmmakers from down South have ample conviction in their projects and do not seek any validation.

Speaking to Film Companion, Karan said, “I think we are victims of everything we should be running away from, like paid PR. I think we are also victims of herd mentality. I feel that filmmakers from the South know what they want and they’re not seeking validation. They have the conviction that just isn’t present in our cinema where everyone just hops on whatever trend is popular.”

Karan is bankrolling one of the most ambitious projects to come out of Bollywood – ‘Brahmastra’. The Ranbir Kapoor and Alia Bhatt-starrer will have a pan-India release and is expected to revive the fortunes of the Hindi film industry.

Image courtesy of (Photo courtesy: news18.com)

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