Las Vegas: Las Vegas chapels of love that use Elvis Presley’s likeness could find themselves becoming Heartbreak Hotels.
The licensing company that controls the name and image of “The King” is ordering Sin City chapel operators to stop using Elvis in themed ceremonies, the Las Vegas Review-Journal reported on Monday. Authentic Brands Group sent cease-and-desist letters in early May to multiple chapels, which are expected to be compliant by now.
With Elvis so closely tied to Vegas’ wedding industry, some say the move could decimate their businesses. “We are a family-run business, and now we’re hanging with the big dogs,” said Kayla Collins, who operates LasVegasElvisWeddingChapel.com and the Little Chapel of Hearts with her husband. “That’s our bread and butter. I don’t get it. We were just hitting our stride again through COVID, then this happens.”
Clark County Clerk Lynn Goya, who led a marketing campaign promoting Las Vegas as a wedding destination, said the order for chapels to stop using Elvis couldn’t have come at a worse time for the sector.
