NY announces first public education campaign on Cannabis

New York: Governor Kathy Hochul on April 4th announced “Cannabis Conversations,” New York State’s first public health education campaign on cannabis to inform the public on the state’s Cannabis Law, including who can consume, where to consume, and how to consume safely. This wide-reaching campaign will provide parents and caregivers with tools to protect youth, remind New Yorkers of the risks of driving while impaired by cannabis, and other messages to help keep New Yorkers safe and healthy as the new industry develops. These messages will be distributed in English and Spanish through public service advertisements on television, radio, transit, billboards, and social media.

“With the ‘Cannabis Conversations’ campaign, we’re following through on our commitment to provide New Yorkers with the information they need to safely navigate the new Cannabis Law,” Governor Hochul said. “Education is the best tool to keep New Yorkers healthy as we continue to ramp up this safe, inclusive, and equitable industry.”

Public service advertisements for the “Cannabis Conversations” campaign has started and will run for approximately three months. The launch was centered on a 30-second, overarching message that highlighted: New York State legalizing cannabis, but only for adults 21 years old and over; not driving under the influence; keeping second-hand cannabis smoke away from other people; locking up cannabis and storing it out of reach of children and pets. As part of the campaign, additional messages will be introduced in the future to reinforce and expand on these concepts.

Image courtesy of thesatimes

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