NY brewery urged to withdraw ‘Nirvana’ ale

New York: Upset Hindus and Buddhists are urging Cooperstown, New York based Brewery Ommegang to apologize and withdraw its “Nirvana” Pale Ale, calling its name highly inappropriate.

Rajan Zed, President of Universal Society of Hinduism, and Buddhist minister Reverend Matthew T. Fisher in a joint statement said that “Nirvana” was an immensely sacred term in Hinduism and Buddhism representing the final goal. Equating it with pale ale was very painful to the devotees.

Breweries should not be in the business of religious appropriation, sacrilege, and ridiculing entire communities. “It was deeply trivializing of the extremely venerated, foundational, powerful and serious expression of ‘Nirvana’ to be displayed on an alcohol container,” Zed said.

Reverend Fisher pointed out that the Buddha specifically recommended against intoxication and many of the followers of the Buddha did not take any alcohol. Naming a beer after the sacred goal of all Buddhists, showed callousness on the part of the brewery.

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