NYC Health+Hospitals’ NYC Care program launches campaign to promote guaranteed healthcare

NYC Health + Hospitals’ NYC Care program is in the midst of a city-wide public awareness campaign to encourage eligible New Yorkers to enroll in the program and access the primary, preventive, and specialty care needed to lead longer healthier lives. The campaign consists of a combination of multilingual advertisements, media partnerships, marketing strategies and earned media opportunities, available in the languages most commonly spoken by NYC Care-eligible New Yorkers: English, Spanish, Simplified Chinese/Mandarin, and Bengali. The campaign uses audio and video from the newly released ‘Doctor Public Service Announcement’ video series, along with static graphics featuring updated messages designed to build trust and highlight the ease with which one can apply for the program. The placements include out-of-home, print and digital newspapers in community and ethnic media, television, radio, Google search/display and social media. The placements will run through December, coinciding with efforts across the Health System to ensure that New Yorkers are aware of the range of healthcare options available to them during the open enrolment period. The launch of the campaign continues the steady growth in membership since NYC Care exceeded its goal of reaching 100,000 members in February 2022. Enrolment in NYC Care increased 5.4% from 113,178 members in Fiscal Year 2022 to 119,234 in Fiscal Year 2023 and is up 352% from its first year in 2019.

 “Keeping New Yorkers healthy starts with keeping them informed, and I am thrilled to announce the launch of the city-wide public awareness campaign which sends the unified message across different forms of media that healthcare is a right, regardless of your immigration status, ability to pay, language, or how long you have lived in New York City. You can access world-class health care available through NYC Health + Hospitals,” said Jonathan Jiménez, MD, MPH, Executive Director of NYC Care from NYC Health + Hospitals. (Read full story on www.thesouthasiantimes.info)

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