October 2021 to be celebrated as Hindu Heritage Month

New York: Dharma-based organizations including those of Hindu, Sikh, Buddhist and Jain traditions from around the world, have announced the addition of another major festival, indeed an entire month of festivals, in October as the Hindu Heritage Month. 

Hindus represent one of the newest and the fastest growing immigrant communities in the United States and Canada. Backed by a rock-solid family structure and love for education, they are fully integrated into every aspect of their adopted society, enriching it with not only outstanding professional contributions but also rich cultural heritage. From the elegant ethnic wear to delicious food to festivals like Holi and Diwali, their diverse and rich culture has impressed all in the Western world. 

Based on the “open source” model, the celebration of Hindu Heritage Month will be a showcase for the diversity that is so fundamental to Hindu civilization. Each participating organization will decide the manner as well as the schedule of their event(s). On a given day, there may be several events taking place in different parts of the United States and Canada. Celebrations may take many forms – cultural programs, fashion shows, webinars, multi-day conferences, walkathons and more, the choices being limited only by our imagination. Some events may be conducted in- person but the majority will be virtual, given the Covid-19 situation. 

Participation is open to all organizations, businesses and individuals that identify with the Sanatan (everlasting) values embodied in Hindu dharma. More than 30 organizations have already joined hands in this exciting celebration of our shared heritage; many more are expected to join in the near future. 

Seeing this as the community’s chance to communicate to the world in general and the United States and Canada in particular, President of Hindu University of America Kalyan Viswanathan said, “The Hindu Heritage Month is a great opportunity for the Hindu community to remember our collective journey so far — from the ancient Vedic times, our own golden eras, through the trials and tribulations of conquests and colonization — and look optimistically forward at the opportunity we have for recovering and rearticulating the Hindu worldview for future generations. Amidst the celebrations, I hope we can reflect on what it means to be Hindu in the modern world: whether it is just a matter of being of a certain ethnicity or we have something to say, something to contribute that may just be of immeasurable value to all of humanity.” 

General Secretary of Coalition of Hindus of North America (COHNA) Shobha Swami made a point about the diversity of the culture that is going to be celebrated the whole of October. “Multi- generational Hindus from different parts of the world who call the US their home add to the color of the ethnic tapestry here. They would like to showcase their vibrance in arts, dance, music, yoga, meditation, mindfulness, Ayurveda and food in all its richness for this month-long celebration in October,” she said. 

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