Reliance Brands Ltd partners with designer Rahul Mishra for new ready to wear brand

Reliance Brands Limited (RBL) together with Rahul Mishra (RM), will embark on a collaborative journey to create and own a new brand that would encompass Rahul Mishra’s ready to wear business through a 60:40 Joint Venture (either by itself and / or through its affiliates). Joining forces with the designer, the new brand would be synonymous with excellence and creativity world over, presenting an exclusive Ready to Wear Collection at one of the global fashion weeks. The brand will grow both vertically and horizontally to cross pollinate creativity further in the fields of accessories, footwear, home, beauty, and jewelry for a worldwide audience. 

A champion of mindful fashion who employs local artisans to bestow their traditions on modern designs, Rahul Mishra has many firsts to his credit. In January 2020, he became the first Indian designer to showcase at Paris Haute Couture week. Through the past five seasons at the Paris Haute Couture Week, he has taken the Indian savoir-faire global with his unique perspective rooted in the philosophy of the 3 E’s – Environment, Employment and Empowerment. The brand also made its debut at India Couture week in 2015 – widening its footprint within the country as well. His eponymous couture label with two flagship stores in India and a thriving national and international distribution channel finds its genesis in the ideas of sustainability. 

Back in 2014, Mishra also became the first Indian to win the coveted Woolmark Prize at Milan Fashion Week. The journey of Rahul Mishra’s global Ready to Wear started at Paris Fashion Week in 2015 and grew from strength to strength in a showcase over 13 seasons.  His aesthetic marrying his Indian heritage with European cuts and tailoring created a strong international footprint retailing at some of the best stores across the world which included Colette in Paris, 10 Corso Como in Milan, Harvey Nichols in London, Saks Fifth Avenue in New York, David Jones in Australia, Joyce in China, and the likes of Moda Operandi and Farfetch with online retail. 

“Rahul Mishra’s flawless contemporary design sense and stunningly intricate pieces have spotlighted Indian expertise in crafts globally. Accompanied with his expertise in leveraging international fashion forums to accelerate brand building and creating a global customer base, it’s the perfect secret sauce to co-create a global brand. It’s a strategic part of our ongoing commitment to nurture Indian art and culture,” said Isha Ambani, Director, Reliance Retail Ventures Ltd. (holding company of all retail companies in Reliance Industries Limited group). 

Image courtesy of Image Provided

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