St. Jude Children’s Research Hospital celebrates Diwali with GYFTING

This Diwali season shoppers can bring a little extra light to the kids of St. Jude Children’s Research Hospital® while supporting South Asian-owned businesses. GYFTING, an online marketplace for curated gift boxes, is releasing a limited-edition Diwali gift box, part of whose proceeds will go toward St. Jude research and treatment of childhood cancer and other life-threatening diseases. Shoppers will also have an option to donate to St. Jude when they make their purchase.

The Diwali box will be available through November and features a mix of snacks, condiments, tea, spices and stationery from South Asian-founded brands Asha PopsBrooklyn DelhiDiasporaKolkata ChaiTea Drop and Imagine Spot

“As daughters of immigrants who were entrepreneurs, we have seen firsthand how difficult it can be to succeed as a minority business owner,” said Cathleen Cher, co-founder of GYFTING. “We are so excited to be able to partner with St. Jude Children’s Research Hospital to support South Asian-owned businesses during Diwali and give these incredible products, brands and their founders some well-deserved attention during this joyous festival.”

There are many ways to support the work of St. Jude this holiday season, from purchasing a Diwali box to buying items from companies participating in the annual St. Jude Thanks and Giving® campaign. Thanks to funds generated from such campaigns, families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Donations help families at St. Jude and across the world by supporting the St. Jude six-year $11.5 billion strategic plan that includes tripling its global investment to help more of the 400,000 children with cancer worldwide. 

Visit stjude.org/Diwali to learn how to support St. Jude Children’s Hospital this Diwali.

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