This Diwali season shoppers can bring a little extra light to the kids of St. Jude Children’s Research Hospital® while supporting South Asian-owned businesses. GYFTING, an online marketplace for curated gift boxes, is releasing a limited-edition Diwali gift box, part of whose proceeds will go toward St. Jude research and treatment of childhood cancer and other life-threatening diseases. Shoppers will also have an option to donate to St. Jude when they make their purchase.
The Diwali box will be available through November and features a mix of snacks, condiments, tea, spices and stationery from South Asian-founded brands Asha Pops, Brooklyn Delhi, Diaspora, Kolkata Chai, Tea Drop and Imagine Spot.
“As daughters of immigrants who were entrepreneurs, we have seen firsthand how difficult it can be to succeed as a minority business owner,” said Cathleen Cher, co-founder of GYFTING. “We are so excited to be able to partner with St. Jude Children’s Research Hospital to support South Asian-owned businesses during Diwali and give these incredible products, brands and their founders some well-deserved attention during this joyous festival.”
There are many ways to support the work of St. Jude this holiday season, from purchasing a Diwali box to buying items from companies participating in the annual St. Jude Thanks and Giving® campaign. Thanks to funds generated from such campaigns, families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Donations help families at St. Jude and across the world by supporting the St. Jude six-year $11.5 billion strategic plan that includes tripling its global investment to help more of the 400,000 children with cancer worldwide.
Visit stjude.org/Diwali to learn how to support St. Jude Children’s Hospital this Diwali.
