Ultimate gray & illuminating yellow chosen Pantone Color of Year 2021

The colors Ultimate Gray and Illuminating Yellow are chosen to be the Pantone Color of the Year 2021 as they express ‘Strength’ & ‘Hopefulness.’

s 2021 nears, Pantone releases its Color of the Year 2021. Pantone announced that its last year’s color was Classic Blue and 2019’s color was Living Coral. This time, the Global Color Authority has picked not one but two colors for  2021: Pantone Ultimate Grey and Pantone Illuminating Yellow. The two colors are known to be ‘two independent colors that come together to create an aspirational color pairing, conjoining deeper feelings of thoughtfulness with the optimistic promise of a sunshine-filled day.”

The pairing of the two colors of Pantone 17-5104 Ultimate Grey and Pantone Illuminating Yellow are supposed to be aspirational and give us hope in these uncertain times. They are also supposed to represent practicality and optimism to offer strength and positivity according to the Insititute.

As reported by Evening Standard, the executive director of the Pantone Color Institute Leatrice Eiseman said that the selection of two independent colors highlight how different elements come together to express a message of strength and hopefulness that is both enduring and uplifting, conveying the idea that it’s not about one color or one person, it’s about more than one. The union of an enduring Ultimate Gray with the vibrant yellow illuminating expresses a message of positivity supported by fortitude.

She also added that the colors are practical and rock-solid but also warming and optimistic and the color is a combination that gives resilience and hope. The vice president of Pantone Color also said that The Pantone Color 2021 reflects what is taking the global culture, expressing what people are looking for that color can hope to answer. She also added that as society continues to recognize color as a critical form of communication, and a way to symbolize thoughts and ideas, many designers and brands are embracing the language of color to engage and connect.

Image courtesy of (IMage courtesy: inquirer.net)

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