Univision New York announced its Summer 2022 “Contigo a Salvo” (Safe with You) campaign, an annual water safety initiative to protect children from drowning by educating parents and providing ample resources.
Univision NY’s “Contigo A Salvo” mission is to help prevent emergencies by creating awareness and educating the public, especially parents. This year, Univision New York joined forces with the New York City Mayor’s Public Engagement Unit (PEU) to execute three community-serving activations across the city.
“Bringing the NYC community together to address water safety can help save the lives of New Yorkers, particularly children, who otherwise would not have access to this vital information,” said Bill Tipacti, Director of Community Engagement for Univision New York. “The ‘Contigo a Salvo’ campaign is a responsibility we have not only to our community but to the rest of the world by creating awareness on this important issue.”
“The Public Engagement Unit is constantly looking for new ways to connect New Yorkers to critical City services by meeting them where they are — at their doors, on their phones, and now at their favorite pools and beaches!” said Adrienne Lever, Executive Director of the Mayor’s Public Engagement Unit (PEU). “We are thrilled to partner with Univision New York and NYC Parks to create new events where New Yorkers can apply for benefits while enjoying the summer with their families.”