pset Hindus are urging iconic British brand “Boadicea the Victorious” selling luxury unisex fragrances to apologize and immediately withdraw perfume named after Hindu deity Hanuman; calling it highly inappropriate.
Hindu statesman Rajan Zed, in a statement in Nevada (USA), said that inappropriate usage of sacred Hindu deities or concepts or symbols or icons for commercial or other agenda was not okay as it hurt the devotees.
Zed, who is president of the Universal Society of Hinduism, indicated that Lord Hanuman was highly revered in Hinduism and he was meant to be worshipped in temples or home shrines and not to be thrown around inappropriately for mercantile greed.
Luxury fragrance brands should not be in the business of religious appropriation, sacrilege, and ridiculing entire communities. It was deeply trivializing of the immensely venerated Hindu deity Lord Hanuman to be portrayed on a perfume label, Rajan Zed emphasized.
A bottle of Hanuman perfume, described on the company website as a “scent full of mischievous intent” was priced at £850 (100ml).
