‘We For India’ covid-relief virtual fundraiser on Aug 15

To feature Annie Lennox, Ed Sheeran, Nile Rodgers, Mick Jagger, Jay Shetty & 80+ Bollywood celebs 

London/Mumbai: Over 100 major stars and icons from the world of film, music, comedy, and sports, will join a unique three-hour virtual fundraiser, We For India: Saving Lives, Protecting Livelihoods, to broadcast on Facebook on India’s Independence Day, August 15, 2021 at 7:30 PM IST / 3:00pm BST / 10:00am EDT. The digital event bids to unlock philanthropic donations upwards of $3.5 Million from worldwide donors to be allocated to post Covid-19 pandemic missions and provide vital preventative measures against future waves.

The celebrity guests will unite to express solidarity and support for saving lives and livelihoods in India after the devastation caused by the second wave of the pandemic. All proceeds from the mega event will be utilized by GiveIndia, India’s largest and most trusted giving platform, to provide both humanitarian aid and to strengthen the medical infrastructure. 

We For India will feature engaging content, including video messages of support from A-List stars, stand-up comedy and musical performances, interactions with frontline heroes, immersive fitness challenges, hilarious games, and more, streamed to homes as the world joins hands in solidarity and unity with the people of India. 

Some of the prominent international names confirmed to support the broadcast include: Music sensations such as worldwide superstar Ed Sheeran, iconic singer, songwriter, and activist Annie Lennox alongside her daughter and fellow musician Lola Lennox who will give an exclusive, original performance, lead singer and founding member of Rolling Stones Mick Jagger, twice Academy Award winner A.R.Rahman, superstar and UNICEF Goodwill Ambassador Nancy Ajram, multiple GRAMMY-winning composer, producer, arranger, guitarist and Co-founder of CHIC, Nile Rodgers, sensational music group and family affair – Sister Sledge ft. Sledgendary who will perform a medley of super hit songs and a preview of their upcoming track amongst others

Indian film stars including Ajay Devgn, Saif Ali Khan, Farhan Akhtar, Rajkummar Rao, Dia Mirza, Indian filmmaker Karan Johar and more. 

Other entertainers such as best-selling author, purpose-podcast producer, and award-winning storyteller Jay Shetty, leading Africa origin actress Ini Dima-Okojie, and television personality Dina Shihabi, and several others.

Proceeds from the event will be utilized to provide critical facilities such as oxygen concentrators, cylinders, ventilators, and essential medicines as well as ICU units. Funds will also go towards supporting the staffing of vaccination centers. Funds will also be mobilized to support long-term public recovery and rebuild livelihoods. Humanitarian efforts in the form of meal and ration kits will be provided to the rural and urban families hit financially by the pandemic. Cash relief will be provided to families who have lost an immediate member.

With its focus on not only saving lives but protecting livelihoods, We For India is an initiative conceptualized by global social impact enterprise The World We Want. It is produced in partnership with leading media and entertainment company Reliance Entertainment

Ed Sheeran

Images courtesy of (Image courtesy: olive.qa) and (Image credit: Dan Martensen)

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