What’s in the name? Ask Türkiye

Ankara, Turkey: Turkish Foreign Minister Mevlut Cavusoglu has sent a letter to the United Nations formally requesting that his country be referred to as “Türkiye,” the state-run news agency reported. The move is seen as part of a push by Ankara to rebrand the country.

Anadolu Agency said Stephane Dujarric, spokesman to U.N. Secretary-General Antonio Guterres, confirmed receipt of the letter late on Wednesday. The agency quoted Dujarric as saying that the name change had become effective “from the moment” the letter was received.

President Recep Tayyip Erdogan’s government has been pressing for the internationally recognized name Turkey to be changed to “Türkiye” (tur-key-YAY) as it is spelled and pronounced in Turkish. The country called itself “Türkiye” in 1923 after its declaration of independence.

In December, Erdogan ordered the use of “Türkiye” to better represent Turkish culture and values, including demanding that “Made in Türkiye” be used instead of “Made in Turkey” on exported products. Turkish ministries began using “Türkiye” in official documents.

Earlier this year, the government also released a promotional video as part of its attempts to change its name to English. The video shows tourists from across the world saying “Hello Türkiye” at famous destinations.

The Turkish presidency’s Directorate of Communications said it launched the campaign “to promote more effectively the use of ‘Türkiye’ as the country’s national and international name on international platforms.”

Image courtesy of (Image Courtesy: Mirat Haber)

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