New York: ZEE5, the world’s largest streaming service for South Asian content, launched in the US on June 22, opening up a world of multicultural entertainment for the South Asian diaspora and mainstream audiences across the United States.
“The launch of ZEE5 in the US is a very significant moment for us,” said Amit Goenka, President, Digital Businesses & Platforms, ZEE Entertainment. “We’ve had a long association of over two decades with this market, bringing our viewers here the best of Indian entertainment through our channels. With ZEE5, we now look to offer both these audiences and the younger demographic access to a much wider choice of premium content with our Originals, digital premieres and more, on any screen of their choice and with a completely personalized viewing experience.”
ZEE5’s launch announcement was made by Archana Anand, Chief Business Officer, ZEE5 Global, at a mega event attended by media and consumers from the US and across the globe.
Actor, Producer, Activist and Entrepreneur Priyanka Chopra Jonas who was a special guest joined Archana in unveiling ZEE5’s upcoming content slate and its new global brand campaign “Welcome to South Asia: Stories from our world.” The campaign spotlights stories from South Asia, where even ordinary stories are extraordinary, therefore leading to the narrative “if this is our reality, imagine our stories.”
