New York: Popular dairy brand Amul, whose tagline is ‘Taste of India’, has now launched fresh milk products on the international stage for the first time and is now ready to cater to people in the United States.
“I am pleased to inform that Amul shall be launching its fresh milk products in the United States of America. Happy to inform that we have tied up with a 108-year-old dairy cooperative in the US – Michigan Milk Producers Association, and this announcement was done at their annual meeting on March 20 at Detroit,” said Jayen Mehta, Managing Director of Gujarat Cooperative Milk Marketing Federation (GCMMF), which operates Amul.
“This is for the first time Amul fresh products range will be launched anywhere outside India and in a market like the United States, which has a very strong Indian and Asian diaspora,” Mehta told ANI.
Further, he said Amul hopes to expand the brand and become the largest dairy company in line with the vision given by Prime Minister Narendra Modi when he attended its golden jubilee celebrations recently.
Amul’s entrepreneurial spirit has made it one of the strongest dairy brands in the world.
Addressing the gathering during the golden jubilee celebration, the Prime Minister asserted that a sapling that was planted 50 years ago by the farmers of Gujarat has become a giant tree.
