WAVES OTT (Over-The-Top) platform was launched at the 55th International Film Festival of India. The WAVES OTT platform follows Hon’ble Prime Minister Narendra Modi’s vision for Viksit Bharat and is a significant step forward for Digital India. Created on the legacy of Akashvani and Doordarshan, WAVES offers India’s rich cultural heritage with modern entertainment trends. WAVES is intended as the go-to platform for diverse entertainment, uniting generations and regions through one digital platform, and is a comprehensive, inclusive, free OTT that is intended to bridge the digital media and entertainment divide, on the back of its collaboration with BharatNet for last mile connectivity to rural audiences. Please install WAVES OTT App from Google's Play Store and Apple's App Store.
WAVES makes its entry as an aggregator OTT with Inclusive India stories embracing Indian culture with an international outlook, in 12+ Languages - Hindi, English, Bengali, Marathi, Kannada, Malayalam, Telugu, Tamil, Gujarati, Punjabi, Assamese, spread across 10+ genres of Infotainment; Video on demand, Radio streaming, Live TV streaming, 65 live Channels, several App in App integrations for video.
WAVES, brings a wide range of content for wholesome family viewing into every Indian home, that can use this platform to watch, listen, read, play, shop in a curated environment. It includes latest releases, TV shows, movies, timeless classics, and nostalgia content of old favorites; and genres like family drama, mythology, devotional, reality show, history educational, fantasy, folklore, thriller, sports, news etc. It promotes social message themes like women empowerment, cybersecurity awareness and Swachh Bharat to name a few. In addition, it carries free-to-play gaming, music, live podcasts, animation, books, journals and magazines, online shopping through CSC-SPV’s ONDC supported e-commerce platform that will also promote MSMEs and local enterprises. Advertisement supported Tech Integration to attract advertising by underrepresented companies and MSMEs along with big FMCGs.
As a conscious step to unlock the potential of young creators in the creative economy, WAVES also offers its platform to content creators like the National Creator Awardees. WAVES has opened its portal to student graduate films, and some initial film and media colleges to partner on WAVES are FTII, Annapurna, AAFT.
