The Rajasthan government has formally unveiled the ambitious Rajasthan Tourism Policy-2025 on the occasion of the Pravasi Rajasthani Divas celebrations. Chief Minister Bhajan Lal Sharma released the policy during a tourism session, in the presence of Deputy Chief Minister Diya Kumari, senior officials, members of the Non-Resident Rajasthani community and key tourism stakeholders.
Chief Minister Sharma described the new policy as a “visionary document” that will guide Rajasthan toward becoming a national and global leader in tourism.
He said the policy will boost investment, innovation, employment, and community participation, and is a major step toward realising the goals of Developed Rajasthan 2047.
A single-window digital portal will be set up for all tourism-related permissions. An integrated digital platform for grading tourism businesses and monitoring activities will also be developed.
Deputy Chief Minister Diya Kumari said the policy aims to position the state as a globally competitive and tourist-friendly destination. Connecting Rajasthan’s culture, heritage, art, and natural diversity with the expectations of modern tourists is the government’s top priority, she added.
Calling the policy a comprehensive roadmap, she said it will boost employment and accelerate emerging sectors such as digital tourism, religious circuits, astro-tourism, adventure tourism, and wellness tourism.
The policy proposes Special Tourism Zones (STZs) in select districts, based on a plug-and-play model where the government provides core infrastructure while private players offer hospitality services.
