New Delhi/Lucknow: In a major initiative to position Uttar Pradesh as a leading global tourism destination, the Yogi Adityanath government is set to showcase the state's tourism offerings at the International Tourism Trade Fairs in Spain’s Madrid and Germany’s Berlin.
Mahakumbh, being held in Uttar Pradesh, is set to be presented as a cultural heritage of humanity, highlighting its spiritual, historical and cultural significance. The biggest aggregation of Sanatan Dharma followers not only represents a religious and spiritual event but also comes as a symbol of India's rich historical heritage.
In a bid to spread this message globally, the Uttar Pradesh Tourism Department has meticulously prepared to present the grandeur on the global stage, ensuring maximum visibility at both international fairs.
Invites will also be sent to people from across the world to experience this magnificent event while also showcasing other diverse tourism offerings and special attractions of Uttar Pradesh.
The tourism fairs will feature thematic grand pavilions focusing on Mahakumbh 2025 and Uttar Pradesh's rich cultural legacy.
A 40-square-meter pavilion will be constructed at the International Tourism Trade Fair (FITUR), scheduled from January 24 to 28 in Madrid, Spain, displaying the tourism attractions of Uttar Pradesh.
Similarly, another 40-square-meter pavilion will be set up at the ITB Berlin Fair, which will take place from March 4 to 6, 2025, in Berlin, Germany.
To maximise global engagement, VVIP lounges will be constructed at both fairs, facilitating B2B and B2C sessions. Promotional materials will be made available in multiple languages, including English and local European languages, to ensure wider outreach.
In addition to promoting Uttar Pradesh as "Brand UP", the land of Buddha and Sanatan faith, discussions will be held with key stakeholders from major tourist sectors and prospective investors to attract foreign investment for the state's favorable environment.
Engagement will also be established with various tourism sector representatives, including tour operators from host countries and neighboring regions. Furthermore, Uttar Pradesh's cultural heritage will be highlighted alongside the promotion of ODOP (One District One Product) items and other traditional products from the state.
Go Spiritual unveils global campaignMumbai: Go Spiritual, a leading spiritual organization dedicated to spreading awareness of India’s rich spiritual heritage, has launched a worldwide campaign to promote the Maha Kumbh Mela 2025. Go Spiritual’s campaign will transcend national boundaries, bringing the message of unity, spirituality, and cultural richness to the global stage. Recognised by UNESCO as an Intangible Cultural Heritage of Humanity, the Kumbh Mela embodies the essence of India’s spiritual and cultural identity, uniting people across the globe in a celebration of shared humanity and faith. “At Go Spiritual, we are dedicated to showcasing its universal relevance to the world, inspiring people from all walks of life to experience this transformative event. Our campaign will connect ancient Indian traditions with a global audience, fostering spiritual exploration and unity on an unprecedented scale,” said Sonu Tyagi, Founder of Go Spiritual and Approach Entertainment. Go Spiritual is leveraging the power of digital media and spiritual content to reach audiences worldwide. The campaign will feature a series of carefully curated Kumbh-centric content, including informative videos, cultural documentaries, and live-streamed events that showcase the essence of the Maha Kumbh Mela and the richness of Indian spirituality. |
