In a landmark moment, SkyBlue Cinematix has obtained the exclusive worldwide brand integration rights for 'Varanasi', which is directed by S S Rajamouli and stars Mahesh Babu, Priyanka Chopra, and Prithviraj Sukumaran in pivotal roles.
Talking about the film and the collaboration, S S Rajamouli said, “'Varanasi' is mounted on an enormous scale, both creatively and technically. Every collaboration helps the film reach wider audiences meaningfully. I hope our partnership with SkyBlue Cinematix integrates global brands organically and respectfully into its rooted world.”
'Varanasi' is a fast-paced, international action-adventure that combines traditional mythology with modern narrative. As the first Indian movie shot in the 1.43:1 IMAX format, the film is positioned as India's most ambitious and costly cinematic production to date. It will also set new technical standards for immersive storytelling.
Produced by KL Narayana and SS Karthikeya, the film is a high-budget project with music by M M Keeravani. It will release on April 7, 2027.
