Central New Jersey's dominant retail center to host traditional and modern music and dance performances, South Asian crafts and giveaways
Bridgewater Township, NJ: After the darkness and laughter of Halloween, Bridgewater Commons will celebrate its South Asian community and the joy of the free Festival of Light at Diwali @ The Commons, to be held Saturday, November 2 from 1 p.m. to 3 p.m. in the mall's Center Court.
Bridgewater Commons, in partnership with Renascent Media, will host the South Asian celebration of light with spectacular live shows in Center Court filled with music, dance, tradition, crafts, giveaways, and more. "Diwali is about joy, good food, fireworks, candles, and lamps," said Tom Kovacic, Marketing and Business Development Director at Bridgewater Commons. "As the heart of a diverse population in Central New Jersey, our center has a rare privilege in our industry to honor our substantial South Asian community. We're thrilled to host a celebration that we can all enjoy and learn from."
To celebrate this festive holiday, guests will experience the following, emceed by Kulraaj Anand, known as "America's Radio Guru," and ITV Gold Anchor and Producer Piya Jyoti Kachroo:
A Bollywood Dance performance from the Edison, New Jersey-based Satrangi School of Fusion, a premier Bollywood dance studio by renowned choreographer Roheet Baxi. The group will feature adult and child dancers as young as 8 years old performing traditional and contemporary fusion Bollywood dances.
The meaning of the holiday will be presented through a spectacular dance and music theatrical presentation by the Navrang Dance Academy.
Arti, a Hindu prayer ritual employed in worship in which light from a flame is ritually waved to venerate deities. Guests will be invited to hold electric candle lights.
Bridgewater Commons began its South Asian cultural celebrations in 2022 with Bollywood dance spectaculars in Center Court that featured over 40 performers drawing hundreds of guests. The annual program has evolved and grown into this year's Diwali celebration.
"Celebration of cultures serves as a powerful catalyst for building bridges between people of different backgrounds, and my goal is to bring mainstream brands to South Asian content. Through this collaboration, we hope to highlight the importance of cultural diversity and togetherness," said Tanvi Prenita Chandra, founder of Renascent Media, a pioneer in ethnic marketing and production, to spearhead its partnership with Bridgewater Commons to celebrate Diwali.
