New York: Mayor Zohran Mamdani has announced a series of programs aimed at helping small businesses benefit from the economic opportunities expected during the 2026 FIFA World Cup, which will bring millions of visitors to the New York-New Jersey region next summer.
The initiative, unveiled jointly by NYC Tourism + Conventions and the FIFA World Cup 2026 New York New Jersey (NYNJ) Host Committee, is designed to ensure local businesses across the city can participate in and profit from the month-long global sporting event.
“In New York City, you do not need an expensive ticket to be part of the World Cup. Our small businesses have some of the best seats in the house,” said Mayor Mamdani.
“The Five Borough Winners Special will help working New Yorkers and visitors find a reliably priced place to eat and drink while driving more business into neighborhoods across our city. Whether you are watching the match from a restaurant in Jackson Heights, a bar in the Bronx, or a cafe in Central Brooklyn, the World Cup should be something every New Yorker can take part in,” Mamdani added.
The City’s “Five Borough Winners Special” program will offer $26 drink and meal specials at participating bars, restaurants and food establishments across the city, giving New Yorkers and visitors reliably priced dining options throughout the tournament.
Nearly 600 businesses across all five boroughs have already signed up to participate in the program, and Mayor Mamdani encouraged any food establishment interested in joining to enroll at nyctourism.com/wc26toolkit.
Mayor Mamdani also highlighted the NYNJ Host Committee’s “Welcome World Rewards” program, which will allow people to check in at participating small businesses, earn points, and become eligible for prizes, including exclusive merchandise, fan experiences and the opportunity to attend the World Cup Final on July 19 at MetLife Stadium.
The 2026 FIFA World Cup, hosted jointly by the United States, Canada, and Mexico, is expected to be the largest edition of the tournament in history, featuring 48 national teams and millions of international visitors.
