Cutting-Edge Technology Will Bridge Advertisers With Over 600 Ethnic And Community Media Outlets In Over 40 Languages, Serving Over 25 Multicultural Communities Nationwide
New York, NY: Grassroots Media today announced the launch of Mosaic Connect. This groundbreaking AI-powered advertising platform changes how Ethnic and Community Media engages with corporations, businesses, government agencies, and political campaigns. The proprietary ad placement platform will address a vital need in the advertising industry by enabling seamless access to over 600 Ethnic and Community Media outlets, covering more than 40 languages and 25 distinct multi-ethnic communities nationwide.
Collaboratively developed with database technology leader Airtable and software company Singular Innovation, Mosaic Connect is the first comprehensive solution designed exclusively to unlock access to deeper, multi-ethnic audiences that traditional media agencies often overlook.
“For too long, mainstream advertising has treated a significant portion of multi-ethnic communities as an afterthought, overlooking vast opportunities to build authentic relationships with audiences that make up 40 percent of the U.S. population,” said José Bayona, Founder and CEO of Grassroots Media and Grassroots Strategies. “Mosaic Connect changes that dynamic completely by giving advertisers direct access to trusted community voices nationwide while empowering Ethnic and Community Media outlets with the technology and resources they need to thrive in today's AI-powered marketplace.”
The ad placement platform launches at a pivotal moment when businesses across sectors are grappling with reduced ad budgets and recognizing the strategic importance of deeper multicultural engagement. Mosaic Connect's AI-powered campaign-building technology automatically creates optimized and tailored media plans by analyzing each media outlet, community engagement patterns, audience demographics, and competitive rates across hundreds of Ethnic and Community media outlets in its exclusive Grassroots Media Network.
This innovative approach is strengthened by Grassroots Media’s Founder and CEO, José Bayona, who contributes his strategic vision as the founding Executive Director of the NYC Mayor’s Office of Ethnic and Community Media, the first of its kind in the United States. He brings extensive experience in multicultural communications, government operations, community affairs, Ethnic and Community Media advertising, and the digital, print, and broadcast media industries.
Mosaic Connect's advanced capabilities are a result of strategic partnerships with leading technology companies. Airtable's robust database architecture provides the foundation for managing complex relationships between advertisers, media outlets, and diverse audience segments. Singular Innovation's custom development work has created sophisticated AI algorithms that optimize ad campaign placement across cultural and linguistic boundaries among over 25 multicultural communities nationwide.
“Mosaic Connect demonstrates how innovative technology transforms industry challenges into competitive advantages,” said Charlie Rohrmann, Singular’s Chief Commercial Officer. “By applying design-thinking methodologies, AI-powered prototyping, Flutterflow for client-facing interfaces, and Airtable’s organizational backbone with custom AI optimizations, Mosaic Connect creates an unprecedented ad placement ecosystem that revolutionizes multicultural advertising accessibility and effectiveness.”
Comprehensive Solution for Modern Marketing Challenges
The AI-powered platform serves corporations and businesses seeking expanded market penetration across diverse communities, including African American, Latino/Hispanic, East Asian, Southeast Asian, South Asian, Indian American, Caribbean, Polish, Russian, Jewish, Pacific Islander, U.S. Indigenous, East Slavic, West European, and West African audiences. It also supports government agencies requiring authentic community engagement for public initiatives and political campaigns, building diverse coalitions across multiple constituencies.
Media outlets interested in joining Mosaic Connect as founding media partners can visit www.grassrootsmedia.nyc/outlets, where they will find detailed information about the platform’s capabilities, revenue opportunities, subscription fees, technical requirements, and data submission guidelines. Mosaic Connect will waive its affordable subscription fee for 30 days for early platform adopters from July 8, 2025, to August 8, 2025.
Advertisers seeking to expand their multicultural marketing effectiveness can visit www.grassrootsmedia.nyc/advertisers to submit their campaign brief and discuss Ethnic and Community Media campaign development opportunities through Mosaic Connect.
